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Alex Salem
Coaching & Consulting - About Me

I am a certified professional coach and DEI advocate dedicated to supporting underrepresented professionals in building purpose-driven careers. I also assist organizations in cultivating inclusive...Read more

šŸŽÆ Intentional Attention: Create Before You Consume

(Even if your dog is adorable)

🧭 The Morning Mindset: Create or Consume?

We live in a world designed to hijack our attention — notifications, news, nudges.
The moment we wake up, we’re handed a buffet of distractions before we’ve even stretched.

In this video, I discussed how the way we start our mornings matters.
Are we reacting or creating? Are we consuming… or choosing?

Less reaction, more action.
Less drift, more discipline.
Less clutter, more clarity.

Even my dog tried to distract me mid-video (and honestly, I don’t blame him — he’s adorable).
But here’s the thing: even the cuteness of a dog shouldn’t override the practice of focused attention.

🐶 Even Dogs Need Structure and Discipline

Dogs, like humans, thrive on structure — walk time, play time, nap time.
They love discipline. It’s in their DNA.
And so is the reward that comes after effort.

🧠 The Dopamine Trap: Why Reward Comes After the Work

Neuroscience reminds us that dopamine — the brain’s reward chemical — spikes when we anticipate a reward,
not when we just hand ourselves one passively.

In other words, binge-watching Netflix before doing your most important task doesn’t just rob you of productivity —
it robs your brain of its natural ability to enjoy the reward afterward.

Our ancestors hunted first, then ate.
They worked first, then played.
Pleasure came after effort — not instead of it.

And that’s still the formula for long-term satisfaction.
When we reward ourselves after hard work, we get a double win:
better focus and more joy.

šŸ”“ Discipline Isn’t Restriction — It’s Freedom

Even animals benefit from routine.
Play after focus. Nap after the walk. Eat after training.
And we, too, can reclaim our energy and creativity by setting boundaries that support our well-being —
not sabotage it.

šŸ“ Takeaway: Choose Intention Over Impulse

Try this tomorrow:

  • Wake up and don’t check your phone.
  • Write down three meaningful things you’ll do today before consuming anything online.
  • Stay disciplined — even if your dog gives you the ā€œwalk me now or I’ll explodeā€ eyes.

Then, when the work is done… celebrate the heck out of it. You’ve earned it.

And remember —
the cuteness will still be there when you’re done.
So will the joy.
And so will you — sharper, calmer, and more in control of your attention.

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Avatar for Alex Salem
Alex Salem Coaching & Consulting - About Me

I am a certified professional coach and DEI advocate dedicated to supporting underrepresented professionals in building purpose-driven careers. I also assist organizations in cultivating inclusive and equitable workplaces. Focusing on clarity, belonging, and cultural insight, I collaborate with individuals and leaders to foster environments where diverse talent can grow, lead, and thrive.

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Avatar for Alex Salem

I am a certified professional coach and DEI advocate dedicated to supporting underrepresented professionals in building purpose-driven careers. I also assist organizations in cultivating inclusive and equitable workplaces. Focusing on clarity, belonging, and cultural insight, I collaborate with individuals and leaders to foster environments where diverse talent can grow, lead, and thrive.

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