Are you ready to rewrite your story and show up as the person you most want to be? If you are, then you’ve come to the right place. Together, we’ll ignite your passion and help you live on your terms by building a meaningful career plan you’re excited about.
With AI reshaping industries, this is the perfect time to start fresh and position yourself for the future. Let’s create a plan that puts you in control of your next chapter.
Designed to help you quickly overcome barriers and build an actionable plan for your dream career.
Creating lasting results that transform your career and empower you to live better, get stronger, and achieve your full potential.
Aligned with who you are and what you're designed for, setting you up for years of success. In a world where artificial intelligence is advancing, it’s more important than ever to combine your strengths and stay irreplaceable.
I am Alex Salem. Together, we will work for your tomorrow, and the possibilities are endless. I’ve guided countless individuals in finding meaningful work that aligns with their passions and strengths, helping them excel in careers that genuinely matter to them. I hold an Associate of Psychology degree and a Bachelor’s in Applied Sciences from the University of British Columbia. As a certified professional coach, I graduated from Erickson International and am a registered international coach with ICF (the International Coaching Federation).
I specialize in coaching for life transitions and career pivots, helping people at a crossroads and wanting to take control of their future. Whether you are unsure about your next step or looking to design a new chapter, I’m here to guide you in discovering work that lights you up and aligns with your unique skills and aspirations. My approach focuses on long-term, lasting results rather than short-term gratification. I assist clients in moving past limitations and self-imposed barriers, unlocking a deeper sense of purpose that leads to years of satisfaction. The happiest clients who worked with me were ready to invest in themselves, and commit to finding meaningful, long-term fulfillment in their careers. My package program isn’t suitable if you’re seeking a quick or temporary solution.
I used to think I had to choose between a job that paid well and a job I loved. Alex changed all that. He helped me understand that I didn't have to settle for one or the other. Through his coaching, I learned so much about myself that I was able to create a path where passion and money go hand in hand. Now, I'm living an abundant life, doing what I love, and feeling happier than ever.
Before meeting Alex, I was stuck in the financial industry for ten years, and I dreaded working every day. It felt like a constant grind with no sense of purpose. Through his coaching, I realised that moments from my past—going back to my teenage years—were pointing me toward more meaningful work. Alex helped me see that I could make a real impact in the nonprofit world, still make good money, and come home every day feeling happy and fulfilled. Now, I'm doing what I love and making a difference in people's lives.
Alex helped me find my flow. I always felt like I was going through the motions, but he showed me how to recognize when I'm 'in the zone.' Now, I'm more aware of when things click, and I do more of that. Thanks to Alex's guidance, I feel more productive and at peace.
Working with Alex was eye-opening. Through his thoughtful exercises and questions, I was able to connect the dots from all my past experiences. Moments that I never thought were important suddenly made sense. He helped me see the moment I light up and encouraged me to explore that same path. Alex isn't just listening to my words—he reads between the lines, picking up on my energy and guiding me toward what really makes me happy.
Alex's coaching has been transformative, breaking the chains of electronic distractions and providing tools to regulate dopamine levels. With focused morning and nightly routines, I've gained discipline, allowing me to prioritize goals and pursue education with dedication. Beyond electronic distractions, Alex encouraged me to address neglected areas of life, fostering discipline to manage my schedule effectively. This holistic approach has empowered me to live a more balanced life, focusing on relationships and utilizing extra time to fulfill long-held aspirations. Grateful for Alex's guidance, I'm now on the path I've always wanted but couldn't reach due to scattered attention.
Alex is an extremely resourceful consultant, patient and also knowledgeable. Whenever I had a question about something, Alex always had an answer to my question, and a corresponding reference sheet for me to add to my inventory of resources! On the rare occasion that he didn’t have an answer for me, he made sure that we found the answer together. Alex’s guidance & support has been beyond any of my expectations. Even when I felt like I messed up and made a huge mistake, he always had a story for me. “You know what I did one time?” This always made me feel better about the situation and it reinforced my skills and knowledge. He boosted my confidence levels and made sure that I never doubted myself.
Alex can touch people with what he says. He is very successful with what he does and who he is for others.
I used to think I had to choose between a job that paid well and a job I loved. Alex changed all that. He helped me understand that I didn't have to settle for one or the other. Through his coaching, I learned so much about myself that I was able to create a path where passion and money go hand in hand. Now, I'm living an abundant life, doing what I love, and feeling happier than ever.
Before meeting Alex, I was stuck in the financial industry for ten years, and I dreaded working every day. It felt like a constant grind with no sense of purpose. Through his coaching, I realised that moments from my past—going back to my teenage years—were pointing me toward more meaningful work. Alex helped me see that I could make a real impact in the nonprofit world, still make good money, and come home every day feeling happy and fulfilled. Now, I'm doing what I love and making a difference in people's lives.
Alex helped me find my flow. I always felt like I was going through the motions, but he showed me how to recognize when I'm 'in the zone.' Now, I'm more aware of when things click, and I do more of that. Thanks to Alex's guidance, I feel more productive and at peace.
Working with Alex was eye-opening. Through his thoughtful exercises and questions, I was able to connect the dots from all my past experiences. Moments that I never thought were important suddenly made sense. He helped me see the moment I light up and encouraged me to explore that same path. Alex isn't just listening to my words—he reads between the lines, picking up on my energy and guiding me toward what really makes me happy.
Alex's coaching has been transformative, breaking the chains of electronic distractions and providing tools to regulate dopamine levels. With focused morning and nightly routines, I've gained discipline, allowing me to prioritize goals and pursue education with dedication. Beyond electronic distractions, Alex encouraged me to address neglected areas of life, fostering discipline to manage my schedule effectively. This holistic approach has empowered me to live a more balanced life, focusing on relationships and utilizing extra time to fulfill long-held aspirations. Grateful for Alex's guidance, I'm now on the path I've always wanted but couldn't reach due to scattered attention.
Alex is an extremely resourceful consultant, patient and also knowledgeable. Whenever I had a question about something, Alex always had an answer to my question, and a corresponding reference sheet for me to add to my inventory of resources! On the rare occasion that he didn’t have an answer for me, he made sure that we found the answer together. Alex’s guidance & support has been beyond any of my expectations. Even when I felt like I messed up and made a huge mistake, he always had a story for me. “You know what I did one time?” This always made me feel better about the situation and it reinforced my skills and knowledge. He boosted my confidence levels and made sure that I never doubted myself.
Alex can touch people with what he says. He is very successful with what he does and who he is for others.
If youʼre serious about creating a long-term career that fulfills you and aligns with your deepest goals, let’s explore how we can work together. Click below to start your journey toward a life youʼre passionate about!
Managing electronic interruptions and breaking the chains of screen addiction to achieve your goals
Transforming the pattern of procrastination into a culture of productivity, diligence, and efficiency
Conquering self-doubt, sources of negativity, and self-sabotage and enhancing self-confidence
Unlock a sense of clarity with focus and certainty. You'll rise above anxiety, avoid burnout, and calmly navigate decisions.
Discover a community of like-minded professionals who elevate your potential, challenge you to grow, and make you feel like you truly belong.
Overcoming self-expression barriers, improving active listening, empathy, and conflict resolution skills
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